Privacy for Sale is a media campaign based on the implications of living in a surveillance society. The campaign highlights how much personal information we give away everyday through surveillance cameras, the web and electronic tagging. It questions where we draw the line between a breach of our privacy and safely disclosed information and if these lines are being blurred.

The campaign demonstrates how your privacy is up for sale based on how easily your information is collected from you everyday. We aim to show you how our lives are being documented online from the aggregation of the information we disclose.

We hope to show you that even if your information has not have been exploited YET it might still be used in the future. You can only avoid it NOW.

This media campaign is the thesis work of 3 students doing a BSC in Multimedia at Dublin City University; Robin Cafolla, Olivia Farrell and Eimear Fitzmaurice.